Written by by Kevin Tofel and Joe Stevens, CNN
Did you see “The Squid Game?”
That’s the game pitting basketball players, drag racing celebrities and world leaders against one another. In an attempt to get LeBron James to win, Carmelo Anthony, Rob Gronkowski and Kim Kardashian took to the IBTimes studio stage to try and dodge a giant squid.
“I was just (happy) I didn’t get paralyzed,” James said in an interview after the show. “I don’t know if that was the biggest upset ever… I thought it was cool… but to see that game the way it was played was crazy.”
Ok, so IBB CEO and creator James Jang says he’s not offended that James didn’t like the segment.
“I understand people’s first reactions, and I understand some people have a preconceived notion of what game shows are,” Jang told CNN. “When you hear ‘Squid Game’ it conjures up memories of Joey and Spud. But you can find stories of people everywhere being in one of my shows and then starting their own project and getting their comedy started.”
Check out CNN’s coverage of the NBA Finals
It’s not Jang’s first rodeo
Jang is most well known for co-creating Microsoft’s World Cup-winning ad “The Force.” Jang is also behind the Comcast show “Inside Comedy” which he produced as well as the YouTube series “The Taxi Chaser” that found its way to “Saturday Night Live.”
“I’m a comic, so I don’t spend my day thinking about markets,” Jang said. “I’m in, out, in, out. I do whatever feels right at the time. Everyone wants to do what they love.”