If you want to be your own boss, you need to have a vision. And you need to have a plan in place to make it happen. Having great ideas but not having the know-how of how to execute them is called a problem. While you may not have a PhD in architecture, graphic design or even marketing from the University of Nottingham, there are a number of things you can do to help you be a better and more successful business owner.
Dressing like a top boss
No matter what your career, how you dress can transform you into a positive role model to your customers. Whether it’s rock-star style or business casual clothing, dressing with class, elegance and classiness will help build a better sense of brand recognition. It will also make you stand out among your competitors and customers.
Whether you’re working as a brand rep, brand manager or marketing executive, your goal as an employee is to make sure you are making good decisions, knowing what to say and how to say it and how to implement your vision. Being well suited to your position will help build more respect and trust with your co-workers, fellow employees and customers. And, if those people could look at you as an idea guru or project manager, then the chance to sell yourself to a bigger audience becomes much more attainable.
Being a great boss doesn’t just come from a mind that works. It also requires you to be involved in the positive aspects of your industry. Being a better boss means being able to relate to other individuals in your work group. Sure, you may be well aware of how to write up contracts and handle layoffs, but you must still understand how to manage people and be a gracious host. When you keep in touch with your co-workers outside of the office and can work well together, you have proved that you deserve their respect. Being able to facilitate successful change, be able to interact well with other people and keep them in good spirits without losing control will help you establish your new company’s credibility.
Combining your education with your career
You may have dabbled in your childhood dream of becoming a professional photographer, but now you’re too old to have a camera handy. Want to gain employment in a different field? Ask yourself if any of the career offerings you hold offer the skills you need. Professional networking and arranging interviews for people with the same skill set is a proven way to land your dream job. An internship is a great way to find out what you’re good at and what would be a good fit for your personality. Getting experience in a different field will make you better equipped to find your future passion.
Public Relations 101
Aside from your potential career paths, you may not realize how many different management platforms are available to you as a business owner. Most commonly, these include LinkedIn, Twitter, Facebook, Instagram, Snapchat, Pinterest, Snapchat Discover, Yelp, and Google AdWords. Also keep in mind that search engines can help you find job opportunities, re-apply for jobs that you missed or even look for hiring managers you haven’t had success with. For example, in order to find jobs in PR, some companies will send you regular newsletters. For those who are turned off by emails, try to follow popular agencies and positive posts for job openings. Others will direct you to jobs on relevant job sites. The importance of LinkedIn, where you can find colleagues and clients to help promote your company, can’t be understated.
As a business owner, everyone is going to have different opinions on the latest fashion trends, leading products and what kind of marketing you should employ. But if you want to be an exceptional business owner, you must be able to project the image that you are making good decisions and can execute your business plan on day one. Think seriously about what skills you want to share and how you want to be remembered when your job is done. People will remember you when you’re someone they can relate to and not just someone who always pushes their luck.