Facebook has changed its corporate name to FB.
The social media giant announced that it changed its name to be more aligned with its corporate mission, to deliver “meaningful social interactions” for people around the world. The change was announced Friday in a blog post.
The company’s website, a.facebook.com, has also been renamed to facebook.com. In the announcement, Facebook CEO Mark Zuckerberg said the company’s brand name had been confusing to some people.
The name change comes after years of growth for the social media giant. Facebook was founded in 2004, but went public in 2012. The company announced its most recent revenue of $23.8 billion last year, growing 37 percent from the previous year.
However, Zuckerberg noted in his blog post that Facebook is “not done growing,” and encouraged employees to remain optimistic about the company’s goals.
“For the people at Facebook, this means continuing to develop our mission of helping people connect and bring the world closer together, but also living up to our values and continuing to change the world for the better,” Zuckerberg wrote.
(Good luck with that.)
The change also comes as the company, known for its tools for sharing photos and videos, changes its focus from being primarily a social network to becoming a mobile advertising platform.
“Our goal has been to serve as a platform where the world can come together, but it’s also clear that time spent on Facebook itself is not the be-all and end-all of our product,” Zuckerberg wrote. “While we’d be crazy not to focus on growing time spent on Facebook, we also need to keep working to make Facebook a great service for discovering and sharing meaningful connections with people you care about.”
The new, unpronounceable name has already caused some confusion.
“I still had to read it three times before I was convinced,” i wrote on Twitter.
The Associated Press contributed to this report.