Written by By Staff Writer, CNN Australia
A small Australian town’s attempt to lure “Thor” star Chris Hemsworth home for the holidays by promoting its namesake mountain in a viral video has gone viral — the first of the actor’s Hollywood contracts to do so.
Residents of Byron Bay, on the east coast of Australia, who have been without the actor for the last two days, posted a mocked-up, official document online for the film star to sign pledging his undying loyalty to the coastal community.
Hemsworth called the idea “funny,” telling Australian morning show “Sunrise” on Friday that he was “just looking forward to the holiday.”
He said: “People get really bored in the same place, but Byron is so different from a lot of places — it’s really nice.”
British actor Chris Hemsworth is back Down Under.
Tourism Australia is using this video as a marketing tool in selling Australia.
Ahead of his second birthday on the day in question, Hemsworth offered himself up to a resident as an antidote to the boredom.
Bearded holidaymaker and video producer Jake Millett told CNN he shot the promotion idea in the depths of the Australian outback using a GoPro camera.
An official document was signed by Chris Hemsworth.
“It’s actually rather good,” he said. “Because it makes you feel like someone is keeping an eye out on you, and making sure that they don’t leave.”
Months later, the idea turned into a fully fledged marketing campaign. Tourism Australia shared the response on its Facebook page.
The video has gone viral in Australia.
“In the UK, a name badge is a sign you’ve arrived, it’s your ticket to get into parties. In Byron, a celebrity’s monogram on a ballpoint pen is the same,” the post reads.